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Philip Kotler ponownie łączy siły z Hermawanem Kartajayą i Iwanem Setiawanem z Dzięki książce Marketing 4.0 Kotler i pozostali współautorzy torują ścieżkę do pdf, ibuk. Celem tej książki jest przedstawienie wszystkich podstawowych 

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He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to…

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Pengertian marketing 3.0 adalah konsep marketing yang dicetuskan oleh Hermawan Kartawijya dengan rekannya Philip Kotler dimana menekankan pada prinsip kejujuran dan integritas.

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3 Learning Outcomes for the Unit At the end of this Unit, students will be able to: 1. Understand the marketing environment and the scope of tasks undertaken in marketing in the context of different organizational situations in which…